On your posting you can share an overview of your cause. You can list upcoming events, contact information on how to donate. Have your supporters come to your listing for upcoming events.
You can share photos and push to your charity to Facebook.
List your phone number, twitter and website.
Its your listing to edit and update as you want. We only require that the listing be legitimate (must list ID on the page).
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Always good to give back. This charity helps a lot of people!